I’m Melissa, Founder of Chainstore Capsule.
I started Chainstore Capsule because perhaps like you, I realized I had a wardrobe full of clothes, and nothing to wear.
Which was ironic, given the huge amount of time and money I used to spend shopping for clothes.
I didn’t really feel great in my body, and chased trends, choosing styles that emphasized my flaws while denying my best features their chance to shine.
Frankly, body types baffled me. There seemed to be so many to choose from, with nuanced, complicated “rules” to follow.
I simplified the body types into four main silhouettes (the fifth being Maternity). I identified as Oval, until I finally got out my tape measure and discovered I was actually an Hourglass!
I quickly learned what to choose, and what to leave on the rack.
But, I was still spending a fortune.
A trip to New York City prompted me to create my first capsule closet. A tight budget forced me to set foot in previously uncharted territory. Chainstores!
It was a revelation.
A strict budget and the fixed dimensions of a suitcase forced me to make every piece count.
What I didn’t expect, was that such restrictions could be so freeing.
I was astonished how well my Chainstore Capsule worked and wore.
Dressing from my capsule was so easy, I barely had to give it a second thought. Every carefully chosen piece worked so well with each other, I managed to get dressed in record time.
New York was outside, and I didn’t want to keep her waiting for me.
I have maintained a Chainstore Capsule collection ever since.
There were many reasons why my closet grew to become such a hot mess over the years, but I know it will never be that way again.
I simply can no longer justify the time or money I used to spend shopping or agonizing over what to wear every time I left my house.
I know I can dress beautifully, easily and with confidence.
I know you will love the same assurance of a closet that meets your every clothing need!
A Chainstore Capsule membership gives you access to an entire season’s worth of clothes, selected to suit your budget, lifestyle and shape.
Our gallery curates dozens of different outfits, sourced from pieces in your Capsule, so you will always have something to wear, no matter the occasion.
You can shop online or in-store.
Best of all, we’re getting you started with a free Micro-Capsule. A 15 piece collection for the working woman with $250 budget.
Our Spring Chainstore Capsule Collections will be ready soon and available via a paid membership portal. Our Professional Capsule is created for the career woman in mind. With 35 curated pieces and dozens of pre-styled outfits. Our 20 piece Casual Capsule is curated for women who have a uniform to wear to work, or who otherwise have a more casual lifestyle.
So let’s get started!